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Bollywood star Salman Khan is delving into a new venture and this time it's asmartphone business. The Bajrangi Bhaijaan and Dabangg starrer who also owns the Being Human clothing brand has reportedly registered 'Being Smart' trademark for his smartphone venture.
It's still unclear if he'll take a direct majority shareholding or involve his family for ownership.
He has been in talks with several investors for his venture and is building an operational management team that may be headed by an executive with leadership experience in Samsung and Micromax, reported the Economic Times.
Khan has even selected a Chinese plant for the initial models which may run on Android operating system. The report suggests that the phones will fall below the price tag of Rs 20,000.
Once kick started, Being Smart will compete with Chinese companies like Oppo, Vivo and Xiaomi, according to reports.
The proceeds from the venture, like Being Human clothing line, will be directed to charity and social work carried out by the star's Being Human Foundation.
The smartphones will be sold online before it enters retail chains, or even Being Human stores.
Salman Khan had previously indicated his idea to enter the smartphonebusiness two years ago.